Let's Figure Out Your Customers

First, Who Are We Looking At?

Sample Data: Online Retail II, a classic dataset from the UCI repository.

  • Records from a UK-based online gift shop, frozen in time between 2009 and 2011.
  • Starts with over a million transactions, which we boil down to about 6,000 unique customers.

Now, How Should We Group Them?

Okay, Here's the Tea